that blue apron thing

after much advertisement dodging and internal reflecting, i decided to take the plunge, jump on the bandwagon, and try out blue apron.  for those of you who do not know, blue apron is a meal-delivery service.  now, when i say “meal” i mean that they mail you all the ingredients and instructions for a few meals that you then get to cook in the comfort of your own home.  now, there are all sorts of companies like blue apron, but considering they were offering three meals for only $20 in your first week, it sounded like a deal too good to pass up.

when you sign up for blue apron, you do get to decide what day of the week your box arrives.  i figured tuesday was as good a day as any, so a few days ago our first box was waiting at the back door for me to scoop up and bring inside.

in addition to designating your delivery day, you get to provide some meal preferences.  for example, if you’re vegetarian or only eat seafood, you can indicate just that in your profile.  a handy feature, especially for someone who might be on a more restricted diet.

the box that arrived was quite compact, at least in my opinion, and i got as excited as a child on Christmas morning when i grabbed the scissors and cut that box open.

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before i proceed much further, it is clear that blue apron definitely has some thinkers working for them.  the way they package the ingredients and recipes along with the charming notes and witty branding really does the job it should:  it gets you excited to cook!

one of the delightful things about blue apron is that each refrigerated item is individually packed, “pantry” produce is loose in the box (which is fine because less packaging means less waste), and you get these awesomely large freezer packs that you can re-use or, if you desire, you can have blue apron recycle for you – nifty!  however, maybe above all else, the best part is that everything comes in the cutest little bags and cutest little containers with the cutest little labels!  again, their marketing dollars hard at work.

our box had three meals that have two servings each.  of the options in front of us, phillip and i decided to make the burgers and slaw because we were hungry.  as such, we wasted no time at all grabbing the recipe (complete with instructions, pictures, and recommended wine pairings) and getting to work.

now, the estimated completion time for this particular recipe was 25-35 minutes.  my friend judson who had done a similar meal-delivery service said that it always takes him longer than what the recipe says.  well, challenge accepted!  i kept our trusty chef timer around at all times to see if we could beat the clock.

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the recipe’s step-by-step instructions were perfectly clear.  i chopped away and mixed up the slaw while phillip was on burger duty.  phillip enjoys being in the kitchen and was especially entertained as he marked off each completed step with a little check on the recipe.  #adorable

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just as phillip was flipping the burgers to finish them off, our chef timer rang out loudly, sounding the buzzer for the suggested 35 minutes to cook the entire meal.  well, it turns out we needed about 10 minutes more.  but still, a home-cooked meal in under an hour isn’t something to be too upset about, right?  sure!

with the oven off and the stovetop cooling down, phillip and i plated our first blue apron meal, poured a couple glasses of delicious red wine, and dug in.  first things first, yes, this meal was as delicious as it looks.  the slaw was a great crunchy texture to have with the tender beef patty and schmear of sriracha mayo.  and, as you can see, there was plenty of slaw that we really even had it as a second side next to the sweet potato wedges.  those wedges were cooked through just right and were so easy to make!

now, i know what your next thought is.  “that looks like a pretty big plate of food.”  well, it certainly was.  in fact, the portion size for this meal was so large that i almost couldn’t finish!  i let phillip polish off the last few sweet potato fries and then i think we were both stuffed.

besides the end result of a delicious and different dinner on an otherwise normal tuesday night, what is our review of blue apron?

  • are you happy you tried it?  yes, especially with the first week at only $20!
  • did the box provide everything you needed to make the meal?  almost.  blue apron assumes you have things like extra virgin olive oil and salt and pepper on-hand.
  • was the food you got a good value for what you paid?  again, for the first week, yes!  it’s hard to go out to restaurants and spend only $20 on six humongous meals.
  • what are you liking most so far?  i think the convenience factor is the ultimate perk of something like blue apron.  i didn’t have to stop at the store on the way home from work, which saved me time and got us cooking earlier in the evening.  i also very much like the variety of recipes.  for example, this week’s recipes were the burgers and slaw, creamy shrimp spaghetti (which we made last night and also was quite tasty), and then chicken enchiladas.
  • will you do blue apron again?  well, considering i forgot to cancel next week’s “order,” yes!  at least for one more week.  do know, though, that the regular price for three meals with two servings each (so six meals total) bumps up to $60 per week.  however, if you don’t like eating monstrous dinners, you could likely split these two servings per meal into four, so then you’re getting twelve total meals for $60 rather than just six.  so, in the end, still a pretty good price.
  • anything else we should know?  well, yes!  apparently i have three free meals i can give to my friends, so if you’re interested, let me know and i’ll hook you up!  also, for those of you who want more per meal or have more than just a pair like phillip and me, they do have family-size options you can order.  and (i promise this is the last thing) you can also skip weeks without any penalty at all.  just make sure you do so a week before your next delivery date.

bon appetit!

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